In a post published on the Brave homepage, Eich noted that ad blockers can create a better web browsing experience, but he suggested that they “feel like free-riding, or even starting a war,” with good publishers getting hurt or creating an “arms race” where they adopt technology to block the ad blockers. Brendan Eich, creator of JavaScript programming language and former CEO of Mozilla, is working on something new - a web browser that will block ads (particularly the kinds that slow performance and use personal data) while still potentially making money for publishers.Įich’s startup Brave Software isn’t making the browser available for general usage today, but it’s outlining its vision and allowing users to sign up for access to an early version of the product.
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